NEW DELHI: With 2021’s onset of season of love, Ferns N Petals has launched its latest Valentine’s Day campaign Love Vaccine. The brand has made a bold move this year to celebrate the love stories of every shape, size and flavour. The ad film encourages lovers to transcend barriers of age, sex, caste and other pre-conceived notions, and simply give in to love, without judgments.
The campaign is the brainchild of the in-house content team known as the FNP Madhouse and celebrates love in its purest form, without making any judgments.
To commemorate the same, the brand has also launched a digital story - Ek Cup Chai, an unusual but heartwarming film, featuring award-winning actor Rajesh Sharma and Navni Parihar. The film is written and directed by FNP head of content & brand marketing Komal Gupta. The objective of the film was to de-clutter the existing love-talk and clear the minds of young and old, reach out to millennials and Gen Z and inspire them to think beyond the usual love stories. The film revolves around an offbeat love story amidst the judgmental eyes of the society.
Komal Gupta said, “Love shouldn’t be limited to singles and straights. It shouldn’t have an age limit or a term. Everyone needs love. Everyone deserves the companionship of a true soulmate for life. Society gives an expiry date to fall in love, while we at Ferns N Petals believe that love can happen to anyone, with anyone.”
Ferns N Petals has also collaborated with Radio City 91.1 FM to celebrate the valentine's week with listeners. A program called Love City in Hyderabad and Unlock Love in Mumbai stations are being aired, wherein couple participants will narrate their beautiful love tale to RJS. The lucky winners will get exciting gift hampers from Ferns N Petals.
Ferns N Petals COO e-commerce Manish Saini said, “When it comes to love-talk, brands find easier ways to build campaigns. With our latest campaign Love Vaccine, Ferns N Petals took an alternate and bold step towards de-cluttering space. With the massive gifting options, we decided to celebrate every love story under the sun and ensured that the beauty of gifting is retained with the sentiment of love.”
