MUMBAI: Fortune Soya Chunks, has launched a one-of-a-kind video conversation featuring cricket icon Sourav Ganguly and renowned chef Sanjyot Keer.

The 45-minute digital film dives into Ganguly’s personal journey, blending food, memories, and the power of nutrition—especially protein’s role in both athletic and everyday life.

AWL Agri Business Ltd head - media & digital marketing Jignesh Shah, shared, “This video is not only outstanding, it also represents more than just a conversation. It’s a celebration of nutrition, versatility, and the powerful stories that connect food with achievement. As a rich source of protein, Fortune Soya Chunks embodies the spirit of eating healthy with a hatke twist. Through this remarkable interaction with Ganguly, we highlight how nutrition can fuel both sporting excellence and everyday life. As we celebrate 25 years of Fortune, this video reinforces our commitment to offering meaningful, inspiring content that resonates with Indian households.”

Far from a standard celebrity campaign, the film offers an intimate, relatable perspective on Ganguly’s life through the lens of cuisine—paired with Keer’s culinary expertise and personal reflections.

Ganguly noted, “Nutrition has always been a cornerstone of my career. Staying fit on and off the field is essential, and I believe food plays a huge part in that. It’s an honour to be a part of this conversation with Fortune Soya Chunks. These chunks are not only healthy, but also versatile enough to be part of any meal, whether it’s a quick snack or a special dish shared with loved ones.”

As a protein-rich and highly adaptable ingredient, Fortune Soya Chunks are designed for both athletes and health-focused consumers, with dishes spanning from traditional Indian to global fusion. This echoes the brand’s philosophy of ‘Banao Kuchh Hatke’ reimagining everyday meals with health and flair.