MUMBAI: Hike Messenger has launched its biggest ever brand campaign that will reach as many as 200 million consumers. The brand campaign rollout comes on the back of the launch of biggest ever product update, Hike 4.0, which is 5X faster and loaded with over 10 new features.
The campaign with its tag line ‘Got a Gang? Get on Hike’ aims at showcasing the ‘World of Hike’ by bringing alive groups of friends and asks consumers to create their own gang on Hike and experience the fun and spice that the product features can bring to their social conversations.
The 18 week long campaign that will run across TV, print, digital, radio and outdoor will showcase new features like sticker suggestions, free calling, group chats with over 500 people, multi-type file transfer up to 100 MB, enhanced privacy options, photo filters and doodles among others. Each product feature and its benefit will be brought alive by a different group of friends shown in different situations, with a storyline that makes the campaign fun to watch.
Hike messenger founder and CEO Kavin Bharti Mittal said, "Our goal with this campaign is to highlight those quirky groups that you cherish so much in your life and how that world would be so different, better and more expressive in so many ways in the world of Hike. This campaign truly brings out the all the great things about the latest version of Hike, which is a big step up from where we've been. We can't wait for India to see it.”
Lowe Lintas president GV Krishnan added, “The all-new Hike, with its unique features, is an intelligent messenger in the world of instant messengers. Our campaign aims to bring alive the fun that these wonderful features can bring to social interactions and conversations. 'Got a gang? Get on Hike' is an inescapable invite from the world of Hike to join in and have fun.”
To engage with consumers in India and make messaging more relevant, along with the campaign, Hike will also be releasing special sticker packs for all major festivals in India starting with Rakhi, which falls on the 29 August. Consumers can access Rakhi sticker packs on the Hike app, which is available for android users on the Google Play store and Apple users on the iOS App store.
