MUMBAI: Hindustan Unilever Limited (HUL), the market leader in consumer products in the country, has joined twitter recently.

The company which has presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products joined the social media site with the handle @HUL­_News with a tweet saying “HUL, India's largest FMCG company is now on Twitter. Join the conversation with us on topics like #Sustainability, Marketing & #Leadership.”

When asked why did the company as a corporate brand chose to join twitter, the HUL spokesperson said: “Social media provides us an opportunity to reach out to our consumers and other stakeholders in an ongoing and engaging manner.”

And with 4,233 followers already on the site in a short span is proof enough what the brand means to the country.

Not to forget that HUL has been on social media for several years now through its various brands like Sunsilk, Surf Excel, Dove which the company boasts of having led digital marketing in India with some path-breaking work and innovations.