Mumbai: Ideal Insurance highlights the theme 'Home Secure Means Life Double Secure' in its new ad film. The ad emphasises the importance of protecting both lives and the homes where memories are made.
The film opens with a decorated home, featuring a father in his 60s reflecting on passing the family home to the next generation. As he observes his sons handling household tasks, the narrative shifts when his daughter surprises him by revealing she has taken out a home insurance policy, stressing the significance of securing their home for a safe future. The film concludes with the father handing over the keys to his daughter, recognising her foresight and responsibility.
Ideal Insurance founder and CEO Rahul Agarwal stated, “This Diwali, our message is simple yet powerful: securing your home means securing your family’s future. The ad film reflects our commitment to helping families protect what matters most. By choosing home insurance, families can enjoy peace of mind, knowing that their cherished spaces are protected.”
Through this ad, Ideal Insurance aims to remind families that securing a home is as important as any other festive preparation. The company's risk audit assessment and expert guidance provide families with the relief to focus on what matters—celebrating and creating memories together.
With a relatable narrative, the ad resonates with Indian families, highlighting values of love, responsibility, and togetherness that define Diwali. It also showcases the pivotal role of women in society, challenging stereotypes and demonstrating how foresight can safeguard family well-being.
The campaign’s tagline, 'Iss Diwali, zindagi ko karo double secure,' encapsulates Ideal Insurance’s offerings, encouraging customers to pursue comprehensive protection. By featuring a relatable family story, the ad appeals to the emotional connection Indians have with their homes while underscoring the need for practical solutions like home insurance.
The ad film will air across various digital platforms and social media channels during the Diwali season, developed by the company’s in-house branding team.
