Mumbai: Jindal Stainless, India’s largest stainless steel producer, launched a compelling new video this Diwali, encouraging people to #SwitchToStainless for a cleaner, more sustainable celebration. As India’s plastic waste surges to 9.3 million tonnes annually, the video joins the growing movement against plastic pollution, urging everyone to embrace sustainable, reusable materials in festive traditions.  

With a playful, tongue-in-cheek approach, the video highlights the rampant plastic waste generated during the holiday season and shows how stainless steel can be effortlessly integrated into Diwali celebrations. Through vivid visuals, the campaign illustrates everyday instances where stainless steel can replace single-use plastic, advocating for a shift toward eco-friendly choices.  

Jindal Stainless, head of corporate communications, Sonal Singh shared her thoughts on the campaign: “This video is a metaphorical take on the need to remember our responsibilities even in the midst of festivities – an undertaking that unearths our true spirit and character – of living in harmony with nature. At Jindal Stainless, our vision is to create a greener tomorrow, and this video is a small effort of our larger commitment to driving sustainable choices. We envision Diwali to be a celebration of not just light, but also conscious living, ensuring a cleaner, greener future for generations to come.”

The video emphasises stainless steel’s durability, recyclability, and role in promoting a zero-waste lifestyle. With this campaign, Jindal Stainless aims to inspire eco-consciousness this Diwali, spotlighting stainless steel as an ideal sustainable material to reduce waste and pollution.