Mumbai: Jindal Stainless has launched its latest Diwali campaign, ‘Switch to Stainless’, to inspire a plastic-free celebration. Conceptualised by Social Panga, the campaign urges consumers to opt for reusable, sustainable materials as a step towards reducing plastic pollution. With India ranking as the world’s largest plastic polluter at 9.3 million tonnes (Global Plastics Treaty report), the campaign comes as a timely appeal to embrace sustainable habits.

The campaign video, which strikes a playful tone, highlights the excessive plastic waste generated during festivals. Through vibrant visuals, the video showcases how stainless steel can easily replace single-use plastics, seamlessly integrating into festive rituals to create a cleaner Diwali experience.  

Jindal Stainless, head of corporate communications, Sonal Singh shared, “This video serves as a metaphorical reminder to uphold our environmental responsibilities, even during celebrations. At Jindal Stainless, our vision is a greener tomorrow, and this video is part of our ongoing commitment to foster sustainable choices. We aim to celebrate Diwali as a festival of light and conscious living, ensuring a cleaner, greener future for generations to come.”

Social Panga co-founder, Gaurav Arora explained, “Diwali is a time of joy and reflection on how our choices impact the environment. We’ve been building the #SwitchToStainless message with Jindal Stainless, encouraging sustainable choices that don’t sacrifice quality or style. This Diwali film captures that ethos, engaging audiences with an imaginative take on eco-friendly celebrations."

The campaign underscores stainless steel’s recyclability and durability, promoting it as an ideal zero-waste solution. As a key part of Jindal Stainless' broader sustainability initiatives, the video aims to build an eco-conscious society by advocating for a lasting commitment to sustainability.