MUMBAI: Kesh King, the leading ayurvedic hair and scalp care brand from the house of Emami Ltd, announced the introduction of Bollywood actress and Yoga fitness icon, Shilpa Shetty, as its new brand ambassador for its shampoo.

Shilpa’s dedication towards staying fit and healthy admirably synergises with Kesh King’s brand ethos of ensuring a stress-free ayurvedic hair care solution, the brand said in a press releases 

Shilpa Shetty joins the elegant league of Kesh King brand ambassadors comprising of stars like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan, who have been endorsing the brand from time to time.  To mark the onset of this new journey, Kesh King Shampoo with its inherent ayurvedic benefits of Aloe Vera and 21 ayurvedic herbs, also launched a brand new TVC. 

Kesh King Shampoo’s new TVC comes with a new messaging of “Hair Fall Ka Aayurvedasan” which is a healthy, ayurvedic solution to control hair fall, which is quite similar to the health benefits of yoga for the body.  The shampoo has dual benefits, as it reduces hair fall and promotes soft and silky beautiful hair.

Speaking on the occasion, Emami director Priti A Sureka added, “Shilpa is an elegant and versatile actress with a rich legacy of work. She is a true fitness enthusiast who has equally carved out a niche as an entrepreneur yet being a really hands-on-mother. We are extremely glad to have her on board for Kesh King shampoo. In today’s day and age, Indian women undergo anxiety for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, seasonal changes and many other reasons. Like yoga which benefits the body, Kesh King shampoo with its natural ingredients like aloe vera and 21 ayurvedic herbs offers the best hair health benefits to control hair fall and also make it look beautiful.”

Speaking about her association with Kesh King shampoo, Bollywood actress, Shilpa Shetty further added, “I have always been a champion of ‘fitness’. Practising yoga for a fit body, mind and soul is a way of life for me. When I got to know more about Kesh King, I was pleasantly surprised to find that with its proven ayurvedic benefits, Kesh King is going to offer me the healthy benefits of ‘hair yoga’ for a hair fall free, lustrous and healthy crowning glory. I am happy to be on board with Kesh King.”