Kinder Joy, the confectionery brand of Ferrero Group, one of the world’s leading manufacturer of chocolate and confectionery products, launched ‘Hello Kitty’ & ‘Marvel’ one of the most loved licenses by kids. The launch is a part of a constant aim from the brand to provide unique play experiences for children.
After years of enthralling stories with unconventional marketing strategy and the brand’s unique experience and proposition, Kinder Joy has been able to create a significant consumer base. While ‘Hello Kitty’ is one of the world’s most popular entertainment franchises, including a merchandising range and comics series among others, ‘Marvel’ represents iconic superheroes with huge popularity amongst kids - Avengers and Spiderman. The latest partnership of the brand signifies one of the most inimitable association with Kinder Joy.
The limited edition of surprise toys in Kinder Joy will give kids the chance to assemble and collect their favourite Hello Kitty accessories and Marvel characters. These limited-edition packs will have six engaging toys which represent Hello Kitty as an interactive accessory such as a comb, ring and bracelet; one Spiderman and seven Avengers in a dynamic action pose designed with a disk launcher for hitting a target competitor. These surprise toys will be available in modern trade and general trade across the country.
Elaborating on the partnership, Stefano Pelle, Managing Director of Ferrero India said, “The Kinder Joy new toys assortment of Hello Kitty and Marvel will certainly enhance the surprise element and help create joyous and memorable moments with parents and kids. This is in line with our continuous effort to consistently introduce innovative surprises and drive engagement and connect with the brand.”
The digital campaign will engage kids through fun-filled activities - #HelloKittyKlub party and #KinderSuperHeroes contests.
The brand has also collaborated with Indian film actor Varun Sharma - loved by the kid’s universe, for hosting a virtual interactive session themed at Hello Kitty on a Zoom platform. Varun Sharma will host the #HelloKittyKlub zoom party on 29 August, and mothers can register for participation through a form available on social media. For #KinderSuperHeroes contest, parents have to submit entries on the social handle by posting a picture with their child in their favourite superhero costume and tag @kinderind. Selected winners will be gratified with exciting goodies from Kinder Joy.
Links to the social media campaign -
· https://www.instagram.com/p/CDqV_WDhjqo/?igshid=oahrdpunizh2
· https://www.instagram.com/p/CDqV2d6hxZJ/?igshid=wwqd7rxk99po
· https://www.instagram.com/p/CDlQhJUhSpw/
· https://www.facebook.com/587328231443355/posts/1697692343740266/?vh=e&d=n
· https://www.facebook.com/587328231443355/posts/1697694530406714/?vh=e&d=n
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