Mumbai: This cricket season will be over indexed on lead sponsorships & associations, top cricketers as brand ambassadors, bigger & bigger media budgets for next the 45 days. How do we make a dent in and be noticed was the starting point for this campaign.
India is set to host the biggest game of the season; hotels & guesthouse will be out of inventories & price surge will be at peak. Building consideration for Homestays & Villas as shared space is an unlock strategy to move forward. Consumers are seeking the best stay options which add to their game season experience. Touching the inertia, providing a solution, and driving the connection with the never seen before group in advertising - super fans of the world is core to the campaign.
MakeMyTrip Homestay launches its latest campaign “Tested by Fans” with a series of 3 films. The high-decibel campaign will run digitally. Plus, extensions will be seen on print, outdoor & surround platforms.
MakeMyTrip is a leading brand in travel space, known for its high standards of service & experience. Taking the testament head on for their homestays & villas offering, the “Tested by Fans’ was a natural progression while developing the campaign.
MakeMyTrip CMO & chief business officer Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”
"We started by asking ourselves a simple set of questions: If fans from all across the world are pouring in for the cricket season, will they find a stay they like? What's the type of expectations that they'll have? How will MakeMyTrip Homestays & Villas make their off-field experience richer? This consumer-out approach helped us develop Tested by Fans. Collaborating with the best talent on the agency and the client side also worked in the campaign's favour. Our big AHA moment happened when the superfans told us that this is the first time they're being brought together on such a big scale." said Enormous Brands creative lead Ankit Pathak.
