Mumbai: It is the season of wedding celebrations and gusto, an occasion which is no less than a festival and much more than just a ritual. Keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya onboarding popular Bollywood actor Ranveer Singh.

While Ranveer Singh as the ultimate ‘Dulha’ is the major highlight of the TVC, the film revolves around the curiosity and excitement of the grand entry by the Dulha in an Indian wedding. Embracing our traditions and coupling it with some zest, the campaign film celebrates Indian-ness with #ManyavarAaGaya.

TVC link for DHOL:

TVC link for Segway:

Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honoured to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new #ManyavarAaGaya is an impeccably conceptualised and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”

 “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun take on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day,” Vedant Fashions Ltd CMO Vedant Modi said.