MUMBAI: Noted Bollywood actress Kareena Kapoor Khan has joined hands with one of the biggest brands in India, Marvel Tea.

The new TVC has been shot in London, across some of the most iconic landmarks such as Trafalgar Square Fountain, St. James Park, and Tower Bridge. The TVC begins with Kareena sipping a piping hot cup of Marvel Tea, looking refreshed and vibrant. The shots are interspersed with the process of a cup of Marvel Yellow Tea being prepared.

Marvel Group CMD R.C. Jain says, “We thought of having a celebrity for our campaign who is as royal as Marvel Tea. I believe that no one can match up to Kareena’s royal and beautiful look and hence we decided to launch our campaign with the talented actor.”

Brand ambassador Kareena says, “The brand association with Marvel Tea is very special, as it offers a taste than is unparalleled, which is why it has made a rightful place in the Indian beverage market."

Jain added, “This campaign is a true amalgamation of two very important personalities i.e. Marvel Tea and Kareena. With “Har Lamha Naya ho jaye" campaign we want to entice the audience with the great taste of Marvel Tea-Yellow. Apart from a 45 second television commercial, viewers on the digital platform will get to watch a making of the film which will be exclusive to social media and will go live soon.”

The campaign is created by a team of globally acknowledged creative minds, including Mick Coulter, the Director of Photography who is Oscar-nominated and has previously worked on Hollywood movies like Sense and Sensibility, Notting Hill and Love Actually.