MUMBAI: Continuing with its promise of making each occasion even more special and memorable, Mochi, one of India’s largest fashion footwear brand created a humorous ad film, Escape Bro-zone, for Raksha Bandhan.

Conceptualised and created by Makani creatives, the film questions the stereotype emotional appeal in a fun way and takes the audience back to college days. The objective behind this ad film was to break the clutter in the market and strengthen the relationship between the brand and young target audience by reflecting their personalities.

The ad film which will be launched across social platforms- Instagram and Facebook and 400 + cinemas screens across India. The content led strategy was conceptualised after deep diving into consumer insights and hence the script, take and distribution strategy.

Mochi vice president for marketing Alisha Malik says, “Mochi Shoes and Accessories has always been synonymous with fashion, chic style and in sync with their young target audience. This film reflects how Mochi is integrated in the lives of our customers in a fun & engaging way. Wherein other brands are busy playing up emotions on rakhi, we wanted to take a different route to break the clutter. As a brand we share a very strong bond with our customers and will continue to provide stylish, fashionable and quality products to help the consumers to be in vogue.”