Mumbai: OnePlus today launched its new Diwali campaign, “Make It Special for Everyone,” designed to inspire compassion and inclusivity this festive season. The campaign focuses on small acts of kindness, bringing attention to people and community animals, encouraging celebrations that extend beyond family and loved ones to include pets and homeless animals.
The #MakeItSpecial campaign features two films, created in-house by the OnePlus marketing team and directed by Kameron, that highlight how simple gestures can make a difference. In the main film, a family includes both their pet and homeless animals in their Diwali celebrations, emphasising the beauty of unconditional love. The second film, set to release soon, adds humour by showing a couple who accidentally gift each other the OnePlus Nord 4, with their cat playfully adding to the fun.
OnePlus India, director of marketing, Ishita Grover stated, “Our #MakeItSpecial campaign is a heartfelt celebration of joy and inclusivity this Diwali. This year, we are focusing on the profound impact of small acts of kindness and the beauty of extending our celebrations to everyone around us, including those often overlooked such as pets and animals in need of shelter. By sharing the spirit of giving and togetherness, we aim to strengthen our community spirit and hope this brings a sense of warmth and belonging to everyone who watches it.
We hope this campaign inspires people to embrace the true essence of Diwali, creating cherished memories and making the season truly special for all—family, friends, and even our furry companions.”
A senior spokesperson from Kameron added, “We are incredibly grateful for the opportunity to collaborate with the talented OnePlus India team on this Diwali campaign. It was inspiring to see our two directors, Sami Joensuu and Prince Shah, work in perfect harmony to capture the universal themes of community and the celebration of life’s blessings. One of the standout moments for us was the inclusion of the homeless dogs in the narrative, which reflects our deep commitment to ensuring that even the lost and lonely are seen, valued, and cared for. This partnership not only solidifies our bond but also highlights the powerful impact of unity and compassion in multicultural societies.”
OnePlus is also partnering with the Heads Up For Tails Foundation to provide essential supplies for nearly 20,000 shelter animals, reinforcing the campaign’s message of inclusivity and kindness.
