MUMBAI: In a bid to enable India’s women power through their chosen path of success and #OwnThose5Days of the month, Whisper India launched the New Whisper Ultra. Bollywood actress Parineeti Chopra along with Mandira Bedi unveiled the new Whisper Ultra and simultaneously busted one of the most prevalent period myths of hiding sanitary napkin packets in a newspaper, by tearing open a giant newspaper covering the New Whisper Ultra pack.

Chopra and gynaecologist Dr. Nandita Palshetkar highlighted the benefits of the new product from Whisper India.

During the launch, Chopra stressed upon the need for women in India to realise their dreams and be unstoppable in life, saying, “In today’s day and age, women are donning various roles and undertaking numerous responsibilities. They are going that extra mile to test their capabilities and abilities both professionally and personally. I think as new age ultra girls, we should have an unstoppable attitude on all 30 days of the month and not hold ourselves back on those five days as well. It is high time women broke away from senseless period taboos and kudos to Whisper for enabling us to stride ahead even during periods. We need to remember when we have a superior sanitary napkin like the New Whisper Ultra that offers five times better protection than ordinary pads; we can follow our dreams and #OwnThose5Days with confidence.”

The launch event culminated with an interesting interaction between teen college girls, Chopra and Dr. Nandita wherein the girls shared situation and problems they have faced during their periods, which the duo addressed highlighting the benefits of the product.