MUMBAI: Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.

Pensol is into manufacturing of quality oil and grease solutions over the last 50 years. They have launched their first ever digital campaign #ChaloDuniyaChalaye which displays an emotional bond between a father and son along their road journey to Ladakh. 

The audience will see this campaign across digital platforms like Facebook , Instagram and Youtube.

Conceptualised by SoCheers, the two-minute video ad targets bike lovers who treat their bikes like their family with love and care just as son and his father in the ad. The central theme of the campaign revolves around the relationship between a father & son. Through different scenes, we see flashbacks of their relationship over the years and how not much has changed even though they live far apart from each other now. What the ad wants you to take away is that from your first bike ride to your first bike, your father has seen you grow into the man you are today. Through their bike & life journey in Ladakh, we see the passionate father-son duo using their trusted quality engine oil, Pensol, for their bikes.

Pensol vice president Pulkit Khemka states: “Quality oil on a long bike trip is of utmost importance. Keeping that in mind, we shot in Leh-Ladakh, one of the most famous destination for bike lovers."

SoCheers video production head Mehul Gupta added, “Through this campaign we are looking to provide an emotional medium that serves the purpose of harping on the importance of quality engine oil & the number of years Pensol has been around & built trust in the industry.”