MUMBAI: Tata Sky has announced its plans to launch its latest innovation - ‘Everywhere TV’ - as a part of the Tata Sky Mobile.

The ad commercials brings alive the concept of live television on mobile devices. 
The ad films of this innovative service convey the idea of carrying television in your pocket through amusing stories that audience will relate to. Everywhere TV will offer Tata Sky subscribers, a world of unlimited entertainment opportunities that no one will believe till they experience it themselves.

Tata Sky chief commercial officer Vikram Mehra said, “Our research has shown that lifestyles are getting busier in today’s day and age. Today over 60 per cent of the (Tata Sky) population use internet to view videos on their Smart phones and tablets either at home or at office.

Everywhere TV is a unique service for all those valued subscribers who want to keep in touch with their favorite shows and channels that they have subscribed on Tata Sky even when they are on move through their mobile handsets.”

“The commercial communicates how television viewing amongst mature audiences has reached the next level, when ones mobile is referred to as ‘TV’ due to the Tata Sky Everywhere TV,” he added.

Tata Sky’s Everywhere TV will be available this festive season on smart phones with iOS and Android platforms. Along with live television, subscribers can record their favourite content and use the Video-on-demand option which allows one to download from a library of over 2,000 videos. Everywhere TV is the answer to entertainment needs anytime and anywhere…with ‘Tata Sky mobile, Ab TV aapke Pocket mein!’