Mumbai: Fractal Ink’s co-founder Priyanka Agrawal has joined Punt Partners as a co-founder. As per reports, she will be responsible for building a new consulting practice that combines innovation, design, and technology to deliver exceptional customer interventions for brands, with a primary focus on the North American market.

Fractal Ink was set up in 2010, and Agrawal had been with the design consultancy firm ever since. It was acquired by the Dentsu group in 2016. She quit Dentsu in 2022 – she held the post of chief strategy officer of Fractal Ink and managing partner for CX consulting. After this, Agrawal started an innovation consulting practice called Forward Slash, focusing on digital transformation for Fortune 500 companies in the US. She has also worked in design roles at The Daily Mail Group Trust (DMGT) in London.

The tech start-up Punt Partners was co-founded by Sidharth Rao and Madhu Sudhan in September 2022; it recently announced its entry into creative services with the launch of Punt Creative. Sumera Dewan from Webchutney has been roped in to lead the creative division.

For the record, in December 2022, Punt Partners successfully raised its first round of funding from individual investors from the media, advertising, marketing, and startup sectors. The round also saw participation from funds like Point One Capital, Namma Capital, Real Time Angel Fund, and the creative agency Talented. Among the investors are well-known names in the industry, including Anand Jain (co-founder, CleverTap), Ashish Hemrajani (CEO, BookMyShow), Deep Kalra (founder, MakeMyTrip), Harish Bahl and Manish Vij of Smile Group, Kunal Shah (founder, CRED), Phanindra Sama (Founder, Redbus), Rajan Navani (Founder & CEO, JetSynthesys), Santosh Desai (MD, Future Brands), Sarbvir Singh (CEO, Policybazaar), and others.