MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.

The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.

With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.

Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/

Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.

Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/