MUMBAI: Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

Scripbox VP-marketing Manu Prasad said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it. It combines insightful strategic thinking with an engaging and surprising storytelling narrative that is delivered in a fun and empathetic manner.”

The campaign created by Tilt Brand Solutions comprises of online video, radio and office activation in key markets. The campaign very successfully portrays four common ‘taxing situations’ people find themselves in, from January to March, depicted by four different avatars - Tax Kumbhakaran, Tax Bhola, Tax Statue, and Tax Sufi.

Tilt Brand Solutions chief creative and content officer Shriram Iyer said, “This campaign should resonate with every one of us because I’m sure each one of us has been one of these avatars at one point or another in our lives; not surprising, therefore, that this campaign has gained so much traction in just 4 days. These are people who desperately need a solution and Scripbox has the perfect platform for them. It’s been a wonderful experience creating, directing and producing these films and now we’re really excited to see how the rest of the video content bouquet turns out.”