Mumbai: Oral care brand - Sensodyne has announced the launch of #DoctorsOfJoy campaign in celebration of World Dentist Day, observed annually on 3 October.
Sensodyne highlights the important role dentists play in improving people's lives. Our latest campaign, #DoctorsOfJoy, focuses on how dentists empower individuals to enjoy life's moments by addressing oral health issues.
The campaign features four digital films that demonstrate the impact dentists have on people's lives, turning challenges into ‘moments of joy’. These stories include a young woman gaining confidence after her braces are removed, a grandfather enjoying cookies baked by his granddaughter thanks to his dentures, and a mother relishing an unplanned ice cream party with her family. Each film centers around the dentist who enables these joyful moments.
Haleon’s category lead - oral healthcare, Kishlay Seth shared his enthusiasm for the campaign, stating, “On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise in caring for our oral health. We recognize the important role they play in shaping the future of dental care and enhancing our quality of life. At Sensodyne, we acknowledge the difference they make in everyday moments—from sharing meals with loved ones to enjoying a simple cup of coffee, worry-free. Today and every day, we thank them for their unwavering commitment and passion to improve oral health.”
In addition to the digital films, Sensodyne will implement a multimedia strategy that includes podcasts, radio, and print campaigns to celebrate the role of dentists across the country.
The campaign features initiatives to engage a wider audience in acknowledging the efforts of dentists. Sensodyne is using AI technology to create personalized appreciation content for dentists, which will be shared across over 600 pin codes in India. The brand will also collaborate with the Indian Dental Association to honor the accomplishments of dentists in more than 30 cities.
