Mumbai: Smart mobility solutions provider Hyundai Motor India Ltd (HMIL) on Saturday announced its new campaign with the six- and seven-seater SUV – Alcazar, featuring Bollywood actor Shah Rukh Khan and Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma. 

Under the aegis of ‘Beyond Mobility,’ the TVC captures the premium quality, versatility, and space of the SUV, while portraying an interesting journey of the four cricketers with SRK joining them on a fun journey.

The commercial delves into a fun-filled conversation between the young cricketers and the superstar, aiming to redefine driving experience. Initially awe-struck at the unexpected presence of Shah Rukh Khan, the cricketers are captured personifying their sporty spirit to action while exploring the SUV’s elegance from every angle. The film highlights the Alcazar’s ample seating space, performance, interiors with a combination of versatility and futuristic characteristics in a 360-degree campaign, which will be led by television and digital platforms.

Commenting on the launch of the new campaign, Hyundai Motor India Ltd director (sales, marketing & service) Tarun Garg said, “With our latest campaign, Hyundai has engaged its young and inspiring Corporate Brand Ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of Alcazar in thought-provoking series of events. As a youth centric brand, the new campaign showcases millennial preference for innovative new-age technology and Hyundai’s commitment to deliver the best through its world-class products.”

Launched nationwide, the commercial is centered around the bold and dynamic design of the SUV, highlighting its features in an entertaining way.