The campaign shows how consumers gasp with disbelief when they see the discounts on offer.
MUMBAI: ShopClues has rolled out another witty and engaging TVC to highlight the incredible propositions offered on its Sunday Flea Market. Through the ad film, ShopClues showcases how shoppers gasp with disbelief when they check out the discounts and deals on this exclusive sale property.
The new TVC created and conceptualised by Enormous Brands plays on the popular Indian notion that when someone remembers you, you start hiccupping ceaselessly. The ad film shows a woeful man called “Bhai Sahab” who suffer this fate every Sunday when people around the country see the deals on offer on the Sunday Flea Market and let out the popular expression of surprise in India, “Oh Bhai Sahab.” In a most endearing and relatable way, the TVC illustrates how unbelievable the offers are during this ShopClues property. The core idea is encapsulated in the final message of the creative, “Duniya bhar ka aflatooni samaan, kuch aflatooni rates par.”
Speaking on the campaign, ShopClues.com CBO and co-founder Radhika Aggarwal said, “The ShopClues Sunday Flea Market has been a tremendous success since its launch. It appeals to the common Indian who is used to shopping at delightful price points from local bazaars on specific days of the week. We have emulated this delight on the online platform and through this TVC we want to garner greater mindshare for this one-of-its-kind online flea market. The idea is to get more and more shoppers to check this property out and fulfil all their needs at the best possible prices!”
Enormous Brands managing partner Ashish Khazanchi added, “The Sunday flea market offers unbelievable deals on everyday products. ‘Unbelievable’ being the starting point, we used the exclamation “oh bhai saab” to portray the same. The commercial shows a hapless ‘bhai saab’ hiccuping incessantly on Sundays, when people inadvertently call out his name. We see the kinds of products available, and humorously establish Sunday as SFM day in the minds of the customers.”
