MUMBAI: At the recently held Indian e-retail Awards 2015, ShopClues’ TVC ‘From Ding to Dong’ released in September 2014 won the ‘Advertising Campaign of the Year.’

Created by Enormous Brands, Mumbai, the TV ad campaign highlighted the online retailer’s value proposition of being the ultimate destination for a wide variety of products available at wholesale rates.

ShopClues.com co-founder and CMO Radhika Aggarwal said, “We are thrilled at receiving an award for a TVC we worked really hard for. Congratulations are also in order for our creative agency and the marketing team which spearheaded the entire idea and its execution. The award validates our initial intention of creating an ad film that speaks directly to our target audience in a language that most appeals to them. It encapsulates why ShopClues is the ultimate online shopping destination in a very quirky, fun, simple yet articulate manner.”

The ShopClues ad film shows a man carrying everything from utensils to ovens to geysers to kitchen ware as a stack on his head as he goes through the streets of a city. The unusual style and size of the stack attracts curious glances from onlookers. The soundtrack goes, 'Wholesale ka rate….tu kya lega, seth' (At wholesale rates, what do you wish to buy, Sir?). A man from a balcony picks up a hat from the over-sized stack of goods and says, 'Saara wholesale ka market… theek aapke ghar tak…har item wholesale rate par.'  The film ends with the tagline, 'Sab kuch wholesale rate pe, Ding Se Lekar Dong' (everything at wholesale rates, from ding to dong).

The Indian e-Retail Awards recognise excellence in e-retail and multi-channel initiatives by retailers.