MUMBAI: Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra. The innovative media company with unmatched expertise traditional Out-of-Home (OOH) and digital Out-of-Home (DOOH) media is inviting all major brands across India to lend support for the “Save the Tiger” initiative by allowing them to put up advertisements across various bus shelter locations in Nagpur. 

This campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands. It will be launched with a gala dinner in the presence of the Shri. Vikas Kharge, Secretary, Forest and Revenue Department of Maharashtra, and renowned playback singer Javed Ali at Palacio, Centre Point, Nagpur.

The tiger isn’t merely a charismatic species or simply another wild animal living in some far away forest. It is an incomparable animal which plays a critical role in the health and diversity of an ecosystem. Unfortunately, if the tigers go extinct, the entire system would collapse and it will be a catastrophe for mankind.

Fortunately, India is home to more than 70 per cent of the world’s tiger population and Nagpur is unofficially considered as the “Tiger Capital of India.” It is therefore unpardonable that at 23 deaths, Maharashtra stood second only to Madhya Pradesh (25) in tiger deaths nationwide during 2017. But luckily its tiger population is steady with 86 in Tadoba National Park, Nagpur - the prime reason why the campaign will go live in Nagpur.

Through this campaign, brands will get an opportunity to extend their support towards protecting tigers and will be furthermore offered innovative messaging opportunity too.