Mumbai: As travellers start to think about their travels for the new year, global travel marketplace, Skyscanner has launched its latest campaign, ‘Everywhere Agency’, connecting travellers with record-holding travellers who have visited every country across the globe.
According to data from Skyscanner, Indians' passion for global exploration has reached unprecedented heights in 2024, with mounting early interest in travel indicated in its data. In the last week of 2023, the search volume for overseas travel by Indian travellers increased by 39 per cent compared to the same period last year. Looking ahead into 2024, a remarkable 98 per cent of Indian travellers are keen to try somewhere new while 42 per cent share that one of their biggest struggles when booking travel is deciding where to go. In a survey conducted by Skyscanner, it is revealed that despite social media, TV, and film perpetuating conventional tourist spots, 95 per cent feel fatigued by those repeated choices. 79 per cent of Indian travellers admit that the prospect of booking travel in 2024 is overwhelming, with 40 per cent citing cost concerns and an equal percentage grappling with destination decisions.
To help alleviate Indians’ travel anxiety, the Everywhere Agency is a campaign that connects record-holding travellers with consumers worldwide, offering travel advice based on their own experience. These well-travelled experts are known as Everywhere Agents, who are set to ease traditional traveller anxiety about unknown destinations, and help travellers discover the less-travelled places, without compromising on value. Travellers can explore tips offered by the Everywhere Agents through the Everywhere Guide, or via 1:1 exclusive virtual appointments. This campaign is powered by Skyscanner’s ‘Everywhere’ search, the travel hack that helps travellers explore destinations, ordered by price, from thousands of travel sites - all in one place. The ‘Everywhere’ search is the most searched destination for Indian travellers currently, highlighting the desire to explore regardless of the location of origin. Other popular destinations for Indians are Dubai, Bangkok, London, Kuala Lumpur, and Singapore.
Travellers can also easily access the Everywhere Guide, an online widget on Skyscanner, that shares responses to frequently asked travel questions, based on each Everywhere Agent’s personal experience. Questions include “Where’s the most memorable night out?”, “Where should everyone try a once-in-a-lifetime activity?”, and more. The Everywhere Guide also displays a Trip Snapshot for every suggested destination, showing the lowest flight and hotel prices, and the cheapest day to travel, for any selected month of 2024. These link out to corresponding search parameters on Skyscanner, allowing travellers to conveniently complete trip bookings for their newly discovered destination.
With India being a diverse market with a large variety of travel preferences, Skyscanner has appointed renowned travel personality, Anunay Sood, as the Everywhere Agent for India. Known for exploring 30 countries by the age of 30, Anunay captivates audiences with his inspiring travel adventures, travel tips, encouraging them to uncover the world's breath-taking wonders. Other Everywhere Agents include individuals like Gunnar Garfors, the first to visit every country in the world twice; Renee Burns, a world record holder for traveling to the most countries in a year in a wheelchair.
Skyscanner’s appointed Everywhere Agent, Anunay Sood said, "I used to be in a full-time corporate job to finance my travel adventures. My fascination with travel photography and exploration ignited my desire to become a dedicated globetrotter. After exploring over 30 countries, I've gained insights into what travellers really love. As someone who's passionate about adventures, through my extensive travels, I've tailored tonnes of handy travel tips - whether it's picking the right destination, navigating the complexities of budgeting or planning the perfect itinerary. Having been there myself, I also understand the specific needs of younger professionals who are working corporate jobs and dreaming of exciting getaways. Along with Skyscanner, I look forward to helping travellers find the best views, food, experiences and more as they plan their upcoming trips.”
Skyscanner’s travel trends and destination expert Mohit Joshi said, ‘’The Everywhere Agency is not just about offering alternatives; it’s about inspiring a shift in perspective. Through exclusive 1:1 sessions with record-breaking travellers and recommendations that go beyond the ordinary on the Everywhere Guide, we hope to empower and equip travellers with the tools needed to discover and enjoy destinations that they didn’t even know they desired.’’
Feeling inspired? You can sign up for a 1:1 Everywhere Appointment here.
