MUMBAI: Social Kinnect has conceptualised and designed an interactive campaign called #AWonderfulWorld for real estate company Lodha Group to help the latter in creating a connection with its customers. The campaign allows people to virtually experience ‘a wonderful world’ through a 4-part interactive micro-series showcasing luxurious offerings at Lodha Group’s property, Upper Thane.

Claimed to be the very first interactive digital campaign in the real estate space, #AWonderfulWorld lets users engage with the actual content of the videos. This micro-series, in all its four parts, depicts residents of Lodha Upper Thane living a colourful, joyous, and happy family life.

Commenting on the campaign, Social Kinnect COO Chandni Shah said, “At Social Kinnect, we strive to lead the way for the firsts in the digital space. We are delighted that for Lodha, we were able to bring out the first ever interactive campaign in real estate digital space. The campaign is not only unique in its concept but also forms an instant connect with the viewers by empowering them to choose how they want to interact with the video content. Working on campaigns like #AWonderfulWorld motivates us to think outside the box and build path breaking campaigns for our clients.”

Lodha Group CMO Viral Oza said, "At Lodha, it has always been our endeavour to build enriching lifestyles through our products and services. In keeping with that endeavour, Upper Thane brings to Thane, a world-class lifestyle with everything one could dream of. This interactive micro-series in an engaging format helps us bring alive this wonderful life at Upper Thane to the customer."