Mumbai: Som Distilleries & Breweries has launched its latest campaign, #TwistAndSip, aimed at appealing to the adventurous spirit of modern India. The campaign emphasises the brand's commitment to making beer more enjoyable and accessible, particularly highlighting the innovative twist cap feature that simplifies the experience.
This feature eliminates the need for bottle-openers or unconventional methods, allowing beer lovers to enjoy their drink with a simple twist. This convenience aligns well with the fast-paced, on-the-go lifestyle of today’s consumers.
Som Distilleries & Breweries COO Diwakaran Suryanarayana said, "With Woodpecker, we set out to deliver not just great beer, but also a new way to experience it. The #TwistAndSip campaign embodies our vision of creating a product that’s as easy to enjoy as it is flavourful. Packaging innovation is often overlooked, but we’ve made it central to this revolution in beer enjoyment.”
Suryanarayana further added, “The #TwistAndSip campaign is all about making moments with friends and family even more memorable. By removing the hassle of bottle openers, we’ve created a feature that makes beer drinking smoother and more fun, whether at a casual get-together or an impromptu adventure.”
The #TwistAndSip campaign marks a bold new direction for the Indian beer market, blending convenience, innovation, and style in a way that speaks to evolving consumer preferences. #TwistAndSip ad campaign will go live on various social media platforms of SDBL reaching a broad audience.
