Mumbai: Sunfeast Baked Creations has unveiled its exclusive new Global Gourmet Cookies range, inspired by the café culture worldwide, just in time for the festive season. This premium e-commerce-only range showcases international flavors, crafted with fine ingredients sourced globally, designed to satisfy India’s cookie connoisseurs and bring café-style indulgence to their homes.
The collection includes three unique varieties: Rich Choco Chip, Oats & Hazelnut, and Walnut & Choco Chip Cookies. Each flavor highlights premium ingredients, like Belgian choco chips in Rich Choco Chip, California walnuts in Walnut & Choco Chip, and Turkish hazelnuts in Oats & Hazelnut. These cookies are packaged in vibrant, sophisticated designs, making each box a true delight for gifting and self-indulgence alike.
ITC Foods, COO of biscuits and cakes, Ali Harris Shere commented, “Ecommerce is growing exponentially and consumers today are more willing than ever to pay a premium and explore unique, indulgent international formats and flavours when it comes to their snacking choices. The premium segment, now making up almost 15 per cent of cookie sales on e-commerce, represents a growing market that Sunfeast Baked Creations aims to capture. This is a one-of-a-kind launch offering a cookie experience that recreates the same experience you have in an international café and it combines the best of global ingredient and local craftsmanship.”
The new Sunfeast Baked Creations Gourmet Cookies range, with pricing starting at Rs 130 for a 120-gram pack, is exclusively available through ITC’s online store and on quick-commerce platforms like Blinkit and Zepto.