MUMBAI: Smartphone and tablet maker Swipe will soon launch a 360 degree marketing campaign ‘Live Your Faith’ featuring its brand ambassador Priyanka Chopra.
The company has earmarked a budget of $3 million for the marketing blitzkrieg that has been launched in Mumbai through outdoor advertising and print advertisements in leading dailies.
The campaign encompasses multiple forms and will have a presence on all mediums – traditional as well as non-traditional.
The key message of the pan India campaign will be to show the journey of not just brand Swipe but also Chopra.
Swipe’s campaign creative is a tribute to the performer and winner in Chopra. From being an army doctor’s daughter, to becoming the pride of a nation, Chopra has dared to dream big and has showed courage in every endeavour.
The campaign will kick off with Chopra presenting ‘Live Your Faith’ as her personal philosophy.
Swipe Technologies founder & CEO Shripal Gandhi said, “Our intent is to become India’s first social brand as we believe in combining the potential of human race with technology, making it human-tech. ‘Live your faith’ is in a way a reflection of this mindset. We redesigned the website, introduced a new packaging language and created internal and external communication campaign. Faith is a common attribute, be it a new product development, entering new segments, forging partnerships or exploring new markets. It has a very strong consumer connect.”
Apart from featuring Chopra, the brand, through the campaign, would also capture stories of people from across the country who have lived their faith in its true spirit. These stories would be a part of Swipe’s digital campaign and find place on Swipe’s website and social media pages. Swipe’s focus is on the youth of India, especially the unsung heroes of everyday life, doing kind gestures just to benefit someone else.
Tricycle CEO Yuvraaj Oberoi added, “We at Tricycle are excited to partner Swipe and create a distinct identity for the brand, ‘Live your faith’ takes a human approach to tech communication and I am sure it will connect well with our customers.”
Chopra added, “Having faith in yourself and your abilities is your ticket to achieving the impossible. It is how I have lived my life and today I can attribute a huge part of my success to this thinking. I have seen a similar attitude with the team at Swipe, which is why I am excited to be a part of the ‘Live Your Faith’ campaign. To me Swipe is a dynamic, young brand that also lives this mantra, channeling that faith and belief into breaking new boundaries every day. It’s also something that I believe will resonate with young India; supporting them with technology that will assist them as they chase their dreams. It’s a very real and synergistic association overall.”
