MUMBAI: Shaze, the premium luxury retailer, has partnered with Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network, to launch its keenly anticipated hosting collection of barware and brew-ware with its latest campaign. Since its inception a decade ago, the brand has carved a niche for itself in the designer jewellery and home décor categories. The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch.

The hosting collection heralds a new vision of thoughtful design that creates moments of magic and mystery, brought to life with the expertise of the London based firm, Seymourpowell.

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition “Shine by Design”, an apt commentary on the product and the consumer who desires to be noticed. Conceptualised by Taproot Dentsu Mumbai, the campaign is live across films, outdoor, in-store branding, influencer outreach and more.

Commenting on the association and campaign, Samrat Zaveri, MD, Shaze Luxury Retail said, “Our hosting range is the result of months of loving craftsmanship. After putting in a lot of efforts into its intricate designing, we were absolutely sure that we had a winning collection. Taproot Dentsu has created an advertising campaign that is worthy of this collection and we are very happy to have them as our communication partner. We have big plans for Shaze, so watch this space as there’s lots more to follow."

Commenting on the campaign, Santosh Padhi, CCO and Co-founder, Taproot Dentsu said, "The lovely hosting collection has been designed by some of the world’s best designers. It was important for us to be true to the range and weave stories around the hosting collection, at the same time celebrate the host by a new-age inspiring narrative, "Shine by Design" is a true insight that seamlessly bridged the host and collection."