Mumbai: Manyavar and Mohey have launched a new campaign, #ApnoWaaliShaadi, to capture the real emotions and happiness of families during weddings being organised amid the Covid2019 restrictions.
Launched as a series of six TVCs, these films highlight how weddings nowadays aren't about having hundreds of guests around, but family, loved ones and close friends around you. The campaign has been conceptualised and executed by Shreyansh Innovations.
Vedant Fashions MD Ravi Modi said, “As a brand, we have always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.”
Shreyansh Innovations’ founder Shreyansh Baid said, “Manyavar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special."
According to Shreyansh Innovations creative director Vaishakh Jhunjhunwala the campaign highlights stories that portray weddings as more than just a function and more of a celebration. "Weddings are happening with limited audiences now, but that's what has made it all the more special. Because now weddings aren't as much about attending to guests and following traditional protocols, as much it is about enjoying being with your closed family and friends, without any inhibitions,” he said.
The campaign is already on air and is playing across all digital and social media channels.
FILM LINKS:
#1 Haldi - https://www.youtube.com/watch?v=zzGos5113DQ
#2 Ring Ceremony - https://www.youtube.com/watch?v=g5XuGeMQbac
#3 Mehendi - https://www.youtube.com/watch?v=OQHghgvUdLM
#4 Sangeet - https://www.youtube.com/watch?v=BNz409UUnbI
#5 Phoolon Ki Chaadar - https://www.youtube.com/watch?v=H_D6oi8NQeU
#6 Baraat - https://www.youtube.com/watch?v=BxHzYlsg5ZY
