MUMBAI: Ahead of World Sleep Day, sleep solutions brand Doctor Dreams launched an exciting campaign with the intent to educate consumers about the importance of choosing the right mattress and restates its proposition of ‘Happy Sleep, Delivered!’.
The campaign personifies a Doctor Dreams mattress and a regular mattress as two people engaged in funny banter that highlight the advanced features of Doctor Dreams’ products. The ad films are a fun take on what an ideal mattress should be and gets the audience wondering about their own mattress and whether it’s time for an upgrade.
Nilkamal general manager – marketing Pinaki Gupta said, “At Doctor Dreams we thrive to deliver the best sleep solution to our consumers. Backed by immense research and technology, our mattresses combine comfort with modern day convenience. With our new campaign that coincides with World Sleep Day, we have attempted to entertain our customers while simultaneously educating them on what makes the perfect mattress. We are positive this campaign will connect with our audience.”
The campaign is conceptualised by Interactive Avenues – A Reprise Network Company.
Interactive Avenues national business head - creative Shantanu Mulay said, “The films have a perfect mix of humour and tight branding elements in it. I’m sure this will definitely build purchase intent for the consumers. The campaign has the potential to create a strong top of the mind recall and we feel extremely fortunate to plan and execute these films”.
Doctor Dreams has also launched an engaging contest around the campaign, wherein participants are required to share a funny quote on ‘Why they want to sell their regular mattress’. Participants have a chance to win rewards worth Rs 1 lakh. The contest is being promoted across Doctor Dreams’ social media platforms.
Please click the below links to watch the films:
Cool Gel Film: https://youtu.be/oPBLEwknMpA
PU Foam: https://youtu.be/hg4kFTYsbkc
Memory Foam: https://youtu.be/2FzXlOOpzZY
Tencel Fabric: https://youtu.be/Cf9LWPBHcds
Mattress Protector: https://youtu.be/YdZDNJd3V-0
