MUMBAI: Mobile wallet service provider, True Balance made Christmas merrier for the underprivileged this year as its team decided to celebrate the festival of joy with them.
With the theme – “Christmas for a Cause, be a True Santa”, the team of True Balance gave warm food and blankets to the homeless and needy people on the streets.
The brand mentioned in an official statement, “Christmas is all about spreading love and joy and what can be more joyous for somebody than giving. Aptly titled—Be a True Santa This Christmas—the initiative has been taken by Balancehero India. The movement urges people to go out and donate warm clothes, blankets and food to the homeless.”
True Balance founder and CEO Charlie Lee said about the initiative, “The smiles it bought on the faces were priceless.”
True balance has also launched its first creative video on the initiative to spread the word and make people bring out the Santa in them.