Mumbai: UPES ON, the digital education wing of UPES University, ranked 52nd by NIRF and recognized as the first Indian private university for Academic Reputation by QS World Rankings, recently made public its groundbreaking 'REBEL' digital video campaign.

This dynamic 30-second narrative showcases a spirited 21-year-old challenging the status quo and reshaping our perception of education. Rejecting traditional paths, she boldly embraces UPES ON's online learning platform, aligning with her unique journey.

REBEL captures the essence of the challenges and choices faced by today's youth, positioning UPES ON as the university of tomorrow, offering education that aligns with contemporary aspirations, including the dynamic field of BCA.

The campaign emphasizes UPES ON as a hub for modern learning, spotlighting features like AI programs, a vibrant alumni network, diverse courses, masterclasses, and financial support. The character boldly asserts, "I'm doing things ahead of my time… Maybe that's why I'm called a rebel."

Commenting on the launch, UPES ON head of branding and marketing Ankita Sharma stated, "REBEL embodies the spirit of breaking barriers and forging new paths, including the exciting field of BCA. It speaks directly to the aspirations of today's youth, encouraging them to embrace education that mirrors their individuality. UPES ON is proud to be the catalyst for these transformative journeys."

In a world that celebrates innovation and original thinking, UPES ON invites individuals to explore online degrees that harmonise with their dreams. 'REBEL' transcends beyond a mere video; it's a call to reimagine education and seize control of one's destiny.