Mumbai: Grooming accessories and beauty brand Vega has come up with a #FlauntyourBefire campaign featuring Bollywood actor Ananya Pandey. The brand campaign was launched on the occasion of International Women’s Day.
Ananya’s zesty campaign reel spells out her #Befikar mantra reflecting a free-spirited and happy-go-lucky vibe centred on embracing one’s true self.
The brand tells young girls to be comfortable in their skin. "The campaign is all about owning one’s day and attitude by not getting swayed by perspectives catapulted at the speed of light. Rather it’s about celebrating the individual for who she is and what she stands for," said Vega in a statement.
“The campaign strives to reinvigorate the equilibrium between the multiple roles played by women in their lives and living their true self," commented Vega CMO Eiti Singhal. "It emphasises how women can be #Befikar version of themselves and define their ideal of beauty and be comfortable with it.”
“In a world that’s getting increasingly shadowed by opinions and outlook, it’s time to look within. What you have to prove to you, yourself. With #FlauntYourBefikar, we wanted to shift the needle to be confident and comfortable in your skin," stated Liqvd Asia’s NCD Sunil Gangras. "We wanted to tell women to squash all expectations and live up to their own, in a unique, #Befikar way.”
