Mumbai: VT Markets has announced the launch of its first-ever video ad campaign in South Asia. Titled “Trading can be easy”, the ad features the many different benefits of the Sydney-based broker set against familiar local scenes and will be available on all online platforms, including Facebook, Instagram, and Hotstar.
The launch marks the first of many efforts by the broker this year to penetrate the rapidly growing South Asian financial market. The multi-asset brokerage will also see increased localisation catered to the South Asian market as part of this initiative, including greater support for local languages.
“Our global presence notwithstanding, our regulation by the ASIC, FSC, and FSCA has imbued us with a good understanding of what it means to protect clients and to foster credibility,” said VT Markets MENA business development Qusai Zeod, “We believe that South Asian markets are at this point underserved by current financial platforms that lack the regulatory rigor to protect the interests of their clients.”
Filmed in different parts of India, the television ad illustrates the ease of trading with VT Markets, depicting characters making trades while going about their day—ordering a chai tea, getting a haircut, or even when haggling at the marketplace. Through tongue-in-cheek humor, the ad explores how trading, when made simple, can positively impact everyday lives.
As part of the campaign, clients who join during this promotional period will be eligible to receive up to $10,000 on their initial deposit. Active traders can also enjoy up to 13 per cent interest on the balances of their trading accounts. Both regional promotions are subject to their respective terms and conditions.
New traders can expect to leverage on free educational resources, seminars, and weekly webinars in Hindi, Telugu, Tamil, and English that will help them on their trading journey. They can also benefit from in-depth market analyses and news that will imbue them with the necessary trading acumen needed to make successful trades.
The platform has integrated popular and secure local payment methods, such as UPI, and direct bank transfers, to facilitate easy deposits and withdrawals for South Asian clients. Expecting growing demand, the brokerage will also institute 24/7 customer support and introduce dedicated account managers to aid clients in their onboarding.
