Mumbai: Homegrown fashion footwear brand Walkaroo has launched an integrated marketing campaign called 'Walk More. Restless.' to reinforce its consumer connect this festive season. Starting 12 October the brand will release six films, featuring Bollywood actor Aamir Khan, in which he will be seen in six different quirky avatars.

Conceptualised & executed by Havas Creative Group India, the campaign includes six light-hearted films showcasing Khan playing different characters of a private detective, career counsellor, principal, CBI, a doctor, and a grandfather in each version of the film. The idea was to exhibit the variety of choices that Walkaroo offers to its consumers, using fun and humour.

“The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories," stated Walkaroo International Pvt Ltd managing director VKC Noushad.

Through engaging storytelling, the brand weaves its brand ambassador into the narrative in different fun personas. The films aim to create brand awareness amongst consumers and encourage people to explore the modern range of footwear designed for young consumers, who seek comfort and style at an affordable price. 

“Today’s generation is always on their toes, forever moving, restless and edgy. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments," said Havas Group India chairman & chief creative officer Bobby Pawar.

He further added, "The film encourages people to keep walking, and never let anything come between their aspirations and dreams. Through the creative interpretation, we have taken the brand thought of Be Restless literally and translated it into various situations that allowed us to showcase the variety and durability of the brand.”

The integrated campaign will be rolled out across television and social media channels.