MUMBAI: White Rivers Media has won the esteemed Shorty Social Good Award for Viviana Mall’s ‘Stop Acid Sale’ Digital campaigns.
The Shorty Social Good Awards honour digital media endeavours for a social cause, and the Stop Acid Sale campaign was one of only two campaigns to make it to the finals of Human Rights category, globally. Past winners of this award include DJ Khaled, Adele, J.K. Rowling, Jenna Marbles, Malala Yousafzai, Hannibal Buress, Casey Neistat, Tyler Oakley, and Taylor Swift.
Viviana Mall ran this initiative to raise awareness and empathy for the survivors of acid attacks, on the occasion of Women’s Day. They partnered with their digital marketing agency, White Rivers Media to bring to light the unheard, untold stories of Indian women who had been subjected to the heinous experience of an acid attack, and to empower others by spreading the word on how they dealt with it. The objective didn’t just end at awareness, but also extended to restoring the survivors’ dignity and giving them the equal footing in society that they deserve.
Shrenik Gandhi, Co-Founder and Chief Executive Officer of White Rivers Media said, “Our one and only goal with the Stop Acid Sale initiative was to empower the survivors of acid attacks. My hope is that the chatter and visibility that comes from our initiative receiving a Shorty Social Good Award serves to better achieve that goal. Congratulations to Team Viviana Mall, Team White Rivers Media & everyone involved in the campaign on being recognised for doing good. It is our honour to be working with a brand that’s willing to do good over doing well.”
Rima Pradhan, Senior Vice President (Marketing), Viviana Mall commented, “This campaign is now a landmark moment in our brand’s history. I want to thank all our partners who worked with us to make our Women’s Day campaign into a great initiative.”
Every year, the Shorty Social Good Awards aim to raise global awareness around, and thereby encourage, the positive impact that brands, agencies, and non-profits can have on society.
