MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice control through smart devices, mobile app for remote access, and smart mode, where the fan automatically senses the temperature and humidity in the room and adjusts its speed. All the smart features are conveyed in a simple to understand format devoid of technical jargons.
The 360-degree campaign idea gives a fresh feel to the technology and presents it in a playful manner resonating the message that even a kid can understand and operate it with ease. The technologically advanced smart features are described in simple language like it 'feels voice', 'feels touch' and 'feels sweat' to instantly connect with the consumers. The campaign is available in Hindi and other regional languages—Marathi, Bengali, Kannada, Tamil, Telugu, Malayalam. It will also go live on Havells’ social media channels with a detailed out-of-home penetration.
Havells India’s vice president- marketing Amit Tiwari said, “As a brand, we have always strived to launch products that connect with the desires and aspirations of our consumers. With IoT gaining a momentous traction in recent times, it is important to acknowledge that the usage of the product remains easy. The campaign beautifully captures the essence of the complex IoT product, but narrating it through a child’s way, indicates the simplicity of using the fan. The campaign is all set to connect with its audience while also speaking about the product features in a simplified way through its narratives.”
The advertising video gives a unique touch to the product story of ‘technology and innovation’ in an endearing manner, further enhanced by the cast featuring two young children. The lead child actor explains to her friend the various offerings of the ceiling fan that is no more ‘just a ceiling fan’ and is capable of much more.
