NEW DELHI: Featuring leading lights of the West Indies Cricket Team, Yepme.com has come out with its latest campaign that will be aired during the World Cup telecast on Star Sports and all other channels.

The campaign features players like Chris Gayle, Darren Sammy, Marlon Samuels and Captain Jason Holder sporting the Yepme collection of #freshfashion and sharing their take on how it goes with the famed West Indian flair.

The new campaign will play alongside the #freshfashion campaign starring Shah Rukh Khan.

Yepme has sponsored the West Indies team in the ICC World Cup 2015 that is currently underway in Australia. The West Indies Cricket Team will play sporting the Yepme logo on their jerseys.

Yepme.com founder and COO Sandeep Sharma believed that West Indies cricket stars like Gayle, Sammy and Andre Russel are known for their effortless style and have a massive fan following in our cricket-crazy nation.

“We are extremely proud of this association and look at this as an opportunity to spread the message about Yepme being the destination for the latest fashion with cricket lovers across the globe,” Sharma said.

Yepme.com has gone all out in attracting attention of cricket lovers during this World Cup. Recently, the brand announced its ‘Fly To Australia and cheer for West Indies team’ contest, wherein 50 winners who downloaded its app and answered a question on Fresh Fashion are given tickets to Australia and a chance to watch the West Indies team live, along with three days and two nights’ accommodation.