MUMBAI: Footwear brand Yoho has launched a socially conscious Holi campaign, Phisal Na Jaaiyo, to emphasise the importance of consent and personal boundaries during celebrations. While Holi is a time for joy and togetherness, the campaign encourages people to ensure that fun remains respectful and inclusive.
The slogan Phisal Na Jaaiyo serves as a reminder to be mindful both physically and in interactions with others. It cleverly draws a parallel between slipping while playing Holi and crossing personal limits, urging people to create a safe and welcoming environment for all.
Conceptualised by Yoho’s in-house creative team, the initiative reflects the brand’s commitment to social responsibility. The campaign is already gaining traction on Yoho’s official social media channels, sparking conversations about celebrating Holi with awareness and kindness.
Watch the campaign here,
