NEW DELHI: Digital video solutions vendor, itaas, is being acquired by Cognizant, though no details of the financial terms involved have been disclosed.

The Atlanta, Georgia-based itaas assists television providers and broadcasters, particularly cable channels, to deliver live streaming and video services on digital platforms.

The digital video solutions vendor has approximately 200 professionals in the United States, Canada and India.

The acquisition will enable Cognizant to capitalise on the demand for interactivity, personalisation, and content delivery in the multi-screen and video market.

Cognizant said that the expanded capabilities will also support other industries such as banking, retail, and healthcare, which are rolling out advanced customer and business platforms centered on video.

Cognizant IT services CEO Rajeev Mehta said: “This acquisition continues our long-standing strategy of acquiring sharply focused business capabilities that complement our existing offerings.”