MUMBAI: Dentsu Digital has recently been awarded digital duties of Gatsby, a part of Mandom India.
 

The account win was the outcome of a multi agency pitch process.

Commenting on opening 2014 on a high by winning the Gatsby’s account, Dentsu Digital CEO Glen Ireland said, “It is a great feeling to start the year with a new business win – especially, if it’s in a category that continues to grow rapidly across markets. The mandate given to us is to create an overall online presence for the brand with a strong focus on creating engagement via social media. Given the TG definition of Gatsby – Facebook will play a dominant role in creating that conversation – other channels like YouTube would help deepen the brand experience via demo-based video content. We also plan to leverage Instagram and Pinterest – relatively newer social media platforms to enhance the visibility of Gatsby online.”

Gatsby was launched in Japan in 1978 and the brand made its India debut in 2003 when Mandom Indonesia started distribution of Gatsby products in the country. The year 2008, marked a new chapter in Mandom’s India plans when it appointed Mumbai-based Gardenia Cosmocare as its distributor.

Since then the brand has moved from strength to strength and resulted in the company establishing a direct presence in India through Mandom Corporation (India) in 2012, making it the 11th country where the company has a direct presence.