MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for high-end luxury jewelry group—The Rose Group.  Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

Commenting on the win, Isobar India executive vice president Shekhar Mhaskar said, “We are delighted to add The Rose Group to our portfolio. Their amazing vision for super-special experiential retail will only inspire us to conjure up some effective and creative solutions that will take the brand to great heights via digital.”

Rose Group of Companies managing director Biren Vaidya said, "As the world is moving online, we too wanted to take our brand online. However, it is almost impossible to replicate the offline experience of luxury, online. Hence, we chose Isobar as they were the one agency who understood this and would help take us online, keeping in mind our brand ethos and values."

The Rose Group specialises in retail concepts, is internationally recognised and is credited for its experiential luxury retail concept - The Rose Salon & Rose: The Watch Bar. Currently, it has a portfolio of over 20 leading international brands that are marketed, distributed or retailed under its operations.