MUMBAI: Ozone Media, an India-based digital technology company, has entered into a partnership with MicroAd, an online ad platform company in Japan, to enable dynamic retargeting which allows advertisers to create and manage personalised advertisements for every single customer.

The collaboration with MicroAd will ensure that display campaigns, served via its integrated management platform 'MicroAd BLADE', are optimised to meet the specific goals of advertisers in southeast Asia - especially in the travel and tourism, and e-commerce verticals. Online ad spend is growing rapidly and, according to PricewaterhouseCoopers, is forecast to reach nearly US$34 billion in Asia Pacific by 2015, highlighting advertisers' growing confidence in online media.

On the tie-up, Ozone Media founder Kiran Gopinath said, "We are pleased to enter this alliance with MicroAd, and are confident that we will provide great value to advertisers with increased returns on their retargeting campaigns."

Ozone Media recently launched ‘Adadyn’ - a creative optimisation solution - which allows for a deeper and meaningful engagement with online users by serving dynamic creatives to selectively targeted audience segments.

"We look forward to working closely with Ozone Media, and equip our clients across southeast Asia with real-time advertising capabilities that will help them reach their target audience with relevant and customised messaging," said MicroAd Vietnam CEO Kosuke Sogo.