MUMBAI: Pritish Nandy Communications’ (PNC) subsidiary PNC Productions has been renamed as PNC Digital. With this, the company will define its business objectives. The information was revealed through a statement submitted to the BSE. 

With this, PNC Digital will focus on emerging digital opportunities in the media and entertainment space. It will also explore the possibility of creating and acquiring digital products either by cash or equity, or a combination of both, that can exploit new markets that are opening up for film and television content.

“The digital market for entertainment products has been the fastest growing segment in the past three years and it is the intent of Pritish Nandy Communications to seek and be a larger player in this space through the focused attention that PNC Digital can give it,” the statement said.  

It can be noted that the net profit of Pritish Nandy Communications reported was Rs 4.65 crore in the quarter ended March 2014 as against net loss of Rs 0.42 crore during the previous quarter ended March 2013. For the full year, net profit reported was Rs 4.55 crore in the year ended March 2014 as against net loss of Rs 5.41 crore during the same period last year.

Pritish Nandy Communications is the marker of popular films such as Jhankaar Beats, Chameli, Ankahee and Pyaar ke side effects.