MUMBAI: Publicis Groupe to bring together strategy, creative, user experience, media, and analytics under one roof has announced the launch of ROAR.

It is an agency of hand-picked talent drawn from across the digital resources within the group.

Embracing the idea that people are inherently analog and ultimately their behavior is rooted in emotion, ROAR will use a combination of intelligence (IQ), emotion (EQ) as well as technology (TQ) to transform the marketing strategy of its clients.

ROAR will be headquartered in New York with offices in Atlanta, Chicago, Boston, London and Hong Kong. The agency launches with JPMorgan Chase and will selectively pursue additional clients.

At the helm of the pride resides Sean Reardon as ROAR’s president. He will report to both at VivaKi chief strategy and innovation officer Rishad Tobaccowala as well as ZenithOptimedia chairman & CEO North America and chairman Performics Worldwide Tim Jones.

ROAR’s leadership team includes executive vice president, lead across digital activities, and head of client service Madeleine Freind and executive vice president media Eric Pisick.

“ROAR has been created to meet specific client needs while delivering the alchemy that comes with combining insight, emotion and technology to transform the business of our clients,” said Tobaccowala in a press statement.

“Leadership was a vital component for this role. We wanted a leader with multi-discipline experience and strategic chops capable of leading us into the future - Sean more than fits the bill,” added Jones.