MUMBAI: Rightster announced its new partnership with Lehren Networks today, an addition to its earlier agreement under which it helps Lehren Networks syndicate video content across Rightster’s global publisher network.  

A cloud-based global video distribution and monetisation network, Rightster simplifies delivery to TV scale audiences in the complex online video market.  As part of the new alliance, Rightster will now provide complete audience development and monetisation support to the Lehren Networks’ entire set of entertainment Youtube channels. It will manage over 77 YouTube channels under Lehren Network that include celebrity, movie, kids and music verticals.

Lehren Networks, one of the most popular media and entertainment networks devoted to India’s film industry, boasts of 1 billion views on Youtube till date and adds approximately 3 million video views per day on the platform.

Commenting on the association, Rightster GM Richard North commented, “YouTube in India is a phenomenal success story, with over 60 million unique users per month and millions of views for Indian content in other countries.  This alliance is a real statement of intent for Rightster as we continue to expand in the APAC region through our offices in Sydney, Singapore, New Delhi and Bangalore. We are delighted to extend our partnership with one of the most popular entertainment networks in India and we are looking forward to working with Lehren to build even deeper engagement with their audiences and to drive increased revenue from their YouTube content.”

 Lehren Networks founder Mritunjay Pandey  commented, “This partnership underlines our ongoing commitment to further grow our already strong Youtube presence. Rightster has deservedly become one of the largest Youtube multi-channel networks (MCN) in the world so we are delighted to be partnering with them to manage our entire network of Youtube channels.”