MUMBAI: iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment India. The agency won the business following a multi-agency pitch. Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars.

Sony Music Entertainment India marketing director Sanujeet Bhujabal said, “Sony Music has been extremely aggressive in the digital space as it forms an integral part of our media mix across all repertoires. iContract brings with them a rich experience and we look forward to working with them. ” 

A wholly owned subsidiary of Sony Music Entertainment Inc., Sony Music Entertainment India, boasts of an extensive catalogue and is home to renowned and celebrated artists and several iconic Bollywood Film soundtracks.

iContract senior VP and digital head Prashanth Challapalli said,  “Sony Music is a pioneer in the global music arena and is one of the leading entertainment brands in India. There are some exciting new plans and innovations on the anvil and we are hugely thrilled to partner their evolution in the digital space.”

Contract India CEO Rana Barua said, “Sony Music Entertainment India is a tremendous win for us. We look forward to them in their digital evolution in India, given the fact that digital is going to be the future of the music business”.

iContract also handles the digital mandate for several leading brands such as Shoppers Stop, UTI Mutual Funds, Acer, PepsiCo Slice, Wills Lifestyle as well as the BTL duties of Tata DoCoMo amongst other brands.